Masters of Digital leverages geographic location data to accelerate marketing performance in the online and offline world
What we do
Masters of Digital helps advertisers to reach their target audience through geographic behavioural data. We do this with an innovative attitude and an open mind to the changing, privacy driven and cookieless media ecosystem
Bringing together experience, good (data) partnerships and an appetite for succes is what drives us. Masters of Digital is founded by industry experts that believe quality and long lasting clients relationships come from standing out on these 4 pillars.
Masters of Digital focuses on closing the gap between digital media and consumer behaviour in both the online and offline world. We have a different approach than your typical digital agency by creating marketing audiences from offline behaviour.
Head of Sales Benelux & DACH
Founder Out of Home Masters
We provide a full range of modern digital services
Programmatic out of home
How we work
The way we look at building audiences and reaching them
Masters of Digital combines several qualitative offline data sources for planning, executing and reporting digital media campaigns. Through its own collected data and partnerships, Masters of Digital is able to show consumers relevant ads on all online channels and digital billboards.
Waking up in the morning and scrolling to the latest news gives us multiple opportunities.
- An opportunity to show a relevant ad
- Data about residential location
Commuting to work provides opportunities as well. For example, a regular commute gives data about a potential target group on that route, it also gives us an opportunity to send out an advertisement through Out of Home advertising
During the break people tend to go to the mall to get a sandwich. after lunch they often spends some time searching the internet for a next holiday destination or a new pair of sneakers and consider joining the gym again. After all, they just saw some reminders of this on the Out of Home advertising billboards while commuting to work. Time to start training again.
While cycling home, this person realizes that she has nothing to eat yet and cycles to the closest grocery store around the corner. Regular visits to retail stores tell a lot about the target audience and with digital signage available in the stores, it provides good opportunity for targeted ads.
Finding out offline venues where people spend time and money and take effort in going too, are very valuable data points. For example for a concert promotor it would be nice to distinguish people that often go to a concert venue from those that only visit it because they are a fan of Adele and will only come there for her concert.
Going home from the concert
For the concert promotor who does want to target the group that went to the Adele concert, Digital Signage on the way home in the hour after the concert gives a good opportunity to target the users with an ad promoting the next Adele concert.